In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, “Get Real,” across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a longgame approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes ‘Wise Words’ on brain fitness, discussing essential health habits.
Kim Gouch is the Chief Brand Officer for Retro Fitness, the fast-growing high-value, low-price fitness gym franchise that aims to inspire and empower individuals to live their best lives. As Chief Brand Officer, Gouch is charged with spearheading the implementation of brand-defining initiatives that encapsulate Retro Fitness’ complete approach to exercise, health and fitness. Gouch has over 30 years of brand-building experience across hospitality, food and beverage, and consumer brands.