Gouch joins the leadership team to continue to mature the gym franchise and support franchise growth
West Palm Beach, Fla. — (March 5, 2025) — Retro Fitness, a leader in the high-value, low-price fitness sector, has appointed Kim Gouch as its first-ever Chief Brand Officer. In this new role, Gouch will focus on maturing the Retro Fitness brand, driving consumer engagement, and fueling franchise growth. She joined the team at the end of 2024 and has already made a profound impact establishing a strong foundation at the fitness gym franchise.
“Kim is a proven leader with a deep understanding of brand strategy and consumer behavior,” said Andrew Alfano, CEO of Retro Fitness. “Her expertise will be invaluable as we continue evolving the Retro Fitness experience, positioning it as the best investment for franchisees and the obvious choice for members.”
With over 30 years of brand-building experience across hospitality, food and beverage, and consumer brands, Gouch brings a strategic, results-driven approach. She will play a key role in elevating the gym franchise’s marketing strategy, expanding its national presence, and enhancing revenue opportunities across the franchise system.
“Retro Fitness is redefining the high-value, low-price fitness model, offering more than just a gym—it’s a complete exercise, health and fitness experience,” said Gouch. “I look forward to amplifying the brand, supporting our franchisee partners, and delivering even greater value to our members.”
Retro Fitness continues to attract investors looking for high-profit franchises with its multiple-revenue streams and full suite of services supporting new franchisees and investors like no other franchisor. With Gouch at the helm of brand strategy, the company is well-positioned for its next phase of growth, further strengthening its place as a leader in the fitness industry.
About Retro Fitness
Retro Fitness is a fast growing high-value, low-price fitness gym franchise with over 200 locations open or in development in nine states. This momentum presents exceptional low-labor and high-margin investment opportunities for motivated franchisees and investors seeking single-unit, multi-unit, or territory investments. For nearly 20 years, Retro Fitness has been providing members with a timeless approach to exercise, health and fitness. With a new executive leadership team led by former Starbucks Executive, Andrew Alfano, Retro Fitness provides investors and franchisees with a full suite of services including real estate site selection, construction, world-class training, live in-club support, an in-house marketing agency, accounting services, a call center and more, to deliver a turnkey fitness club franchise. With a focus on innovative fitness programs, state-of-the-art equipment, and an inviting atmosphere, Retro Fitness aims to inspire and empower individuals to live their best lives.
For more information, visit www.retrofitness.com.
Franchise Media Contact:
Caitlin Gardner, Blooming Communications, Caitlin@bloomingcomm.com